The festive season has now begun in India. Amazon India has taken a big decision in view of this. Amazon India on Saturday announced a reduction in selling fees by up to 12 percent across various product categories on the marketplace ahead of the festive season.
Amazon India has also issued a statement regarding the fee reduction. Amazon India said that the fee has been reduced which will be effective from September 9. This decision will enable sellers to expand their product portfolio on the platform and promote growth.
The company said, “These changes will allow sellers on Amazon India to benefit from a reduction in selling fees by 3-12 percent across various product categories.” The statement said that the new rate card will especially benefit sellers selling products priced below Rs 500.
Amit Nanda, Director, Selling Partner Services, Amazon India, said, “At Amazon, weWe invest in supporting businesses of all sizes, from small and medium businesses to emerging entrepreneurs and established brands. The fee reduction is directly in response to the feedback we have received from our sellers, especially small businesses.” The company said that although the timing of the fee reduction is in line with the festive season, these changes are not a temporary measure.
The fee reduction will allow sellers to optimize their operations during the Diwali shopping season and even after the festivals. “Sellers, especially those selling affordable products, will experience a significant reduction in fees on Amazon. This will give them an opportunity to reinvest in their business to grow faster,” Nanda said.
