Chennai. Traditional apparel brand Ramraj Cotton has appointed Bollywood actor Abhishek Bachchan as its ‘brand ambassador’. The company will also launch a multimedia campaign soon. The company’s aim behind making Abhishek Bachchan the brand ambassador is to strengthen its presence in the traditional apparel sector. Ramraj Cotton said, the company is planning to launch a ‘360 degree campaign’ with actor Abhishek Bachchan soon. Founder and Chairman of Ramraj Cotton. R. Nagarajan said, “We are extremely happy to welcome Abhishek Bachchan to the Ramraj family. His reputation for authenticity and his connect with audiences across the country make him a great choice for our brand. Together with Abhishek, we aim to bring Indian heritage closer to the hearts of the audience.
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What did Junior Bachchan say after becoming the brand ambassador?
Bachchan said, “I am delighted to represent a brand that values tradition and quality so deeply… Together, we aim to make Indian tradition a part of the everyday wardrobe of modern India.”
Ramraj Cotton is a famous ethnic brand from Tamil Nadu. This brand is very famous in South India. Ramraj Cotton was started in 1983 by Nagarajan. Since its inception, Ramraj Cotton has continuously expanded its stores.
Let us tell you that Abhishek Bachchan’s father and superstar Amitabh Bachchan has also endorsed many brands. He is also the brand ambassador of Kalyan Jewellers. Apart from this, Abhishek Bachchan has also promoted many products through advertisements.
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Tags: Abhishek Bacchan, business news
FIRST PUBLISHED: November 19, 2024, 19:18 IST
