Zee5 launches HiPi short video platform, will fill the gap of TikTok

Zee5 HiPi has been launched as a short video platform, which has joined the list of apps that provide features like TikTok, which also includes big platforms like Instagram and YouTube. Let us tell you, 59 Chinese apps were banned in India in June, of which the most popular app was TikTok. As soon as TikTok was banned, its Indian alternatives also started emerging one by one, which include some new and old apps like Bolo Indya, Chingari, Mitron and Moj. The Zee5 HiPi platform has been introduced under the Zee5 app itself, which will currently be available only for Android users. However, work on its IOS version is still going on, which can be introduced after some time. On HiPi, users can create a short video of 90 seconds, in which they will have the facility to apply music track, filters and visual effects etc.

Information about Zee5 HiPi was first revealed in July, and now a month later, Zee5 has introduced its beta version for Android users. The company has approached more than 400 influencers to attract new users to its platform.

It is noteworthy that this time to launch HiPi is definitely quite difficult, because as soon as TikTok was banned in India, many apps have attracted people’s attention, like Bolo Indya, Chingari, Mitron, Roposo, and ShareChat’s Moj app. . Recently, Instagram has also introduced the Reels feature as its short video platform, in which users create and share their own short videos on TikTok.

The HiPi experience is going to be exactly like other short video platforms. In this, more than 100 videos will be available to watch in vertical scrolling, which you can like and share on other social media platforms.

Let us tell you, Zee5 HiPi can be used only by users of 18 years or above, although this platform will only ask the creator for his date of birth for verification, at present it is not clear how this rule will be implemented.